Digiconnect Cancelled By IBA Based On Security Concerns

What to do when things go terribly wrong? Have you ever faced a situation where a mammoth conference was called off just 12 hours prior to going live? Well, the team of Asiatic PR (APR) faced the very same drastically depressing situation when the much talked and hyped about Pakistan’s first Influencer Marketing Conference i.e…

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AlKaram Brings BIG FRIDAY Sale with FLAT 50% OFF

Black Friday is the talk of the town these days, just like previous year. But the question is “are you getting amazing and hard to believe discounts by brands with great quality?” Well, I am not sure about others but I have heard quite amazing things about Alkaram’s Big Friday Sale which is all set to hit on 24th November 2017 and…

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Ads In Review: Dayfresh Blossoms Up With Fresh Ideas

Building brand persona is the key, that’s what all marketing students have been taught throughout. Brand perception plays a significant role in influencing the buying behavior of the consumer. TVCs (television commercials) are the strongest form of marketing which encompasses many elements like effective copywriting, storyboarding, storytelling, visuals and connect-points etc. In Pakistan, there are…

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Is Freshness All About Dancing In Traffic Jams? Freshup TVC

Ads In Review: FreshUp Making a good TVC is very challenging, we know that very well but cloning the concepts is not appreciated no matter what the circumstances are. I recently watched the latest TVC of Freshup which features Hania Aamir, the recent sensation of Pakistani films. Hania looks nice, bubbly and fresh; just apt…

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Ads In Review: Highlighting Father Daughter Bond

Whether it is Indians or Pakistanis, we are all emotional maybe this is because we have a lot in common. Whether it’s talking style, thought processing or every selling things, we have almost the same approach. There is a slight difference in execution of things. The advertising industry of India is quite strong and they…

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