It is a fact that marketers create and produce content very effectively and easily. The question is, are they (marketers) the right fit for creating highly engaging content? Are they the best storytellers to be given such a huge responsibility? I am sure, no one can sell as amazingly as genuine marketers but drafting a piece of content that is beautifully conceptualized and targeted towards impulsive behavior is something different. A marketer might not be able to do justice with that. I am not trying to hurt any of my friends here who are associated with marketing and are also doing great with the content but the set of skills which a trained professional in content has is different to what marketers have. Bottom-line is
“A marketer might not be a greatest of storyteller but a brilliant person to sell products or services based on features”.
What Companies Are Hungry For?
Today, brands are looking for a genuine one man army in their content department who can create, proofread, research and edit the content piece efficiently; or looking to build their content brigade i.e. a team of professional and talented content writing/marketing individuals. Following are key traits which every brand around the world is looking for:
– Impeccable Story Tellers:
Brands are desperately looking for storytellers who can produce content that is unique and original. If you can write content for multiple websites and blogs apart from constantly creating content for your brand’s webpages then you have a bright future my friend. Cash the art of storytelling and you will be surprised with the fruits.
– Researched & Data-Driven Content:
Once a junior copy-writer asked me how I manage to keep coming out with blogging and content ideas, I replied “I keep researching”. Yes, this is how you build your content based empire. Study and read on every topic that interests you. Keep collecting factual data and incorporate that in your content. That’s all you need to engage your reader with. Simple, isn’t it?
– Awesome Content Curators:
Keep sharing informative content, and once in a while keep sharing your point of view related to that information. Sharing or displaying content from different sources, with your perception gives your readers a very interesting read.
There are many journalists who are doing remarkable in the field of content writing because they usually go through the entire process of editing, proofing, researching and storytelling during their studies. Those who want to have an edge in the field of content marketing and content writing should seriously consider about paying attention to the above mentioned points. Keep blogging and producing interesting content.
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