Blogging Workshop At Habib University By Shafiq Siddiqui

It is always a pleasure to be invited by institutes or universities where young and budding students are there to listen to you and learn from your experiences. I am thankful that management of Habib University invited me to conduct a workshop on “Power of Blogging”. I was surprised to see that a good number of students along with a few faculty members were there to attend the blogging workshop and learn about blogging and how does digital outreach work. One thing was clear to me that at Habib University, not only students but management is also eager to learn about new things; and that is a positive sign.

The Blogging Workshop

The title of the blogging workshop was “Power Of Blogging – Tool For Personal Branding & Digital Outreach”. The entire focus was on initial level of blogging encompassing the importance, significance, usage of blogging, how to get famous through blogging and what are the possible ways to earn via blogs. It was indeed good to interact with the students of Habib University. The future of blogging is very bright in Pakistan; this was discussed in a little detail with respect to the increased requirement of bloggers from brands perspective as well as online publications keep looking out for well-versed and experienced bloggers who can create interesting stories. After all, blogging is another form of storytelling which can keep the interest factor alive from readers’ end.

The Interactive Session On How To Earn From Blogging

If you have a passion and you can earn from it; it’s definitely best. During the interaction with the students and faculty members at Habib University, I shared personal examples through which I turned my passion i.e. blogging in to profession (read: money making exercise). There are online publications, local and international where you may pitch your blogs and articles based on the niche they cover. Once they start liking your blog posts and keep publishing them, they usually ask for more posts which are paid from their end. You may also review products and services which can help you earn some a good sum. If you have an active blog where traffic seems quite good and aggressive then you can add advertisements on it and this can also lead to a good earning opportunity.

Personal Branding Through Blogging

With blogging you can brand yourself amazingly. All you need to focus on are a few things which include a niche (you can take a leverage of going to 2 to 3 niche as well but not more). Keep your content and information relevant to the niche and target audience. Understand the queries and responses of your readers, to cater to them accordingly. Communicate your message smartly and crisply. Become an “Authority” under any particular industry or category.

I thoroughly enjoyed interacting with the attendees of the blogging workshop at Habib University. I wish them all the best for their future


Shafiq Ul Hasan Siddiqui

About Shafiq Ul Hasan Siddiqui

Shafiq Siddiqui is a Digital Brand Strategist and Inbound Marketer. He has 8 plus years of extensive experience in the field of content writing, content curation and content marketing. Shafiq Siddiqui provides consultation to businesses and entrepreneurs for the creation and management of their social media marketing strategies. He has worked with international clients, based in US, UK, Canada and Europe. Shafiq Siddiqui has also worked for a Goal Based Social Network from Silicon Valley as Content Analyst and Social Media Director. Currently Shafiq Ul Hasan Siddiqui is working as Digital Brand Manager / Strategist at an international IT concern.

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