Modern age advertising is thoughtful; concepts on which brands are working today are message oriented – that’s what we see in Blue Band’s new ad. Unilever is known for its huge portfolio and when it comes to TVCs and ads, Unilever has the most interesting ones, hands down. Recently, I came across an ad of Blue Band and I couldn’t stop appreciating it. The ad is very simple, based on kids (the target market) and highlighting the nutritional benefits which the product (Blue Band) offers. The execution of Blue Band’s ad is modest and the entire video looks pretty well penned and effective.
Blue Band Ad: Achayi Barhne Do
For any brand, it is integral that its message should hit the bulls eye, and Blue Band’s video is one of such examples. All the minute details are closely focused and show that no stone was left unturned to convey the message. In the ad, when the mother sees her kid doing everything with one hand and not using the other, she is shown as worried and suspicious as well – that’s very accurate. Mothers do watch their kids from distance and observe them. Later she watches him playing in the ground where other kids are shown with one hand; this increases her curiosity to know why they all are playing like that.
Significance of Human Values:
Then the physically challenged kid enters in the scene and things start to make sense to everyone. Kids call him to play with them and he smilingly accepts the invitation. All the kids play together and enjoy together. This concept in itself is worth appreciating. When brands come forward through their ads and highlight the importance of values, humanity and rightly delivering the message to the target audience all at the same time, it’s a brilliant move.
Brilliant Message With Effective Storytelling:
Blue Band made a brilliant move through its new ad and it has already been noticed and appreciated by many people who have watched it. The storytelling of the ad is crisp, and the direction is apt. At the end, the emphasis on “keep spreading goodness” (achayi barhne do) makes it vividly clear.
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