Ads In Review: Dayfresh Blossoms Up With Fresh Ideas

Building brand persona is the key, that’s what all marketing students have been taught throughout. Brand perception plays a significant role in influencing the buying behavior of the consumer. TVCs (television commercials) are the strongest form of marketing which encompasses many elements like effective copywriting, storyboarding, storytelling, visuals and connect-points etc. In Pakistan, there are…

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Is Freshness All About Dancing In Traffic Jams? Freshup TVC

Ads In Review: FreshUp Making a good TVC is very challenging, we know that very well but cloning the concepts is not appreciated no matter what the circumstances are. I recently watched the latest TVC of Freshup which features Hania Aamir, the recent sensation of Pakistani films. Hania looks nice, bubbly and fresh; just apt…

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Ads In Review: Highlighting Father Daughter Bond

Whether it is Indians or Pakistanis, we are all emotional maybe this is because we have a lot in common. Whether it’s talking style, thought processing or every selling things, we have almost the same approach. There is a slight difference in execution of things. The advertising industry of India is quite strong and they…

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Mahira Khan’s TUC TVC – Greatly Executed

It feels great when you come across great TV commercials which enlighten you and make you feel proud, and make you realize someone is still doing a commendable job in making good TVCs. The latest TVC of TUC is one such TVC which is not only nicely written but aesthetically executed, finally highlighting the call…

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Bharosay Ki Himaaqat – QLED TVC Is Horrible

In Pakistan, it holds true that utilizing any celebrity in an ad or TVC can do wonders for the brand. This gives birth to brand becoming secondary or even tertiary, making the CELEBRITY the primary focus, or let’s term it as the “only focus” of the TVC. We have seen many television commercials which have…

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