Blogging Workshop At Habib University By Shafiq Siddiqui

It is always a pleasure to be invited by institutes or universities where young and budding students are there to listen to you and learn from your experiences. I am thankful that management of Habib University invited me to conduct a workshop on “Power of Blogging”. I was surprised to see that a good number…

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Trump’s Campaign – Flambeau For Pakistan’s Digital Professionals

It is strange to see campaigns popping up with extreme focus on “Making things Great Again”? Isn’t it strange that all of a sudden marketing workforce is all obsessed with “Let’s make everything great again” whether it deserves to be called great or not? It looks like Pakistan’s digital (let me call them Twitter agencies)…

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The Art Of Creating Content You Want To Master

It is a fact that marketers create and produce content very effectively and easily. The question is, are they (marketers) the right fit for creating highly engaging content? Are they the best storytellers to be given such a huge responsibility? I am sure, no one can sell as amazingly as genuine marketers but drafting a…

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The Power Of Blog Posts For B2B Brand

For any business, specifically for any B2B brand, the most significant is customer acquisition. Apart from customer acquisition, another vital element is the lead generation. And the fact is businesses which are following a concrete B2B blogging plan tend to enjoy more growth and customer acquisition. The significance of blog posts for B2B businesses is…

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Why Marketing Strategies Should Incorporate Content Marketing

Marketing is the key for the development of any brand and smart storytelling is all about how well customers can associate with any brand in everyday life. Content marketing is one of the most important marketing strategies which can change the game for any brand. The entire idea behind content marketers is to work on…

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