Mocca Coffee Karachi – Food Review By Shafiq Siddiqui

There is no denying the fact that Karachiites love to eat, and their love for food is what is encouraging eateries to sprout everywhere. Yes, exactly that. Especially, in Defence side; you go by a lane one day and the next time you go through there, a new eatery has opened up. And the thing…

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Meat The Cheese Satisfied My Craving For Cheese and Meat

We all know that Karachi is indeed the most happening place in Pakistan and Karachiites love “quality” food; this is one of the reasons why the city is popping up with some great eateries for the last few years. Being a foodie and a food blogger, my friends recommend me to visit eateries and share…

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Ads In Review: Dayfresh Blossoms Up With Fresh Ideas

Building brand persona is the key, that’s what all marketing students have been taught throughout. Brand perception plays a significant role in influencing the buying behavior of the consumer. TVCs (television commercials) are the strongest form of marketing which encompasses many elements like effective copywriting, storyboarding, storytelling, visuals and connect-points etc. In Pakistan, there are…

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Is Freshness All About Dancing In Traffic Jams? Freshup TVC

Ads In Review: FreshUp Making a good TVC is very challenging, we know that very well but cloning the concepts is not appreciated no matter what the circumstances are. I recently watched the latest TVC of Freshup which features Hania Aamir, the recent sensation of Pakistani films. Hania looks nice, bubbly and fresh; just apt…

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