Mahira Khan’s TUC TVC – Greatly Executed

It feels great when you come across great TV commercials which enlighten you and make you feel proud, and make you realize someone is still doing a commendable job in making good TVCs. The latest TVC of TUC is one such TVC which is not only nicely written but aesthetically executed, finally highlighting the call…

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Bharosay Ki Himaaqat – QLED TVC Is Horrible

In Pakistan, it holds true that utilizing any celebrity in an ad or TVC can do wonders for the brand. This gives birth to brand becoming secondary or even tertiary, making the CELEBRITY the primary focus, or let’s term it as the “only focus” of the TVC. We have seen many television commercials which have…

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Fragrance Layering With Bold’s Azadi Edition

Ever heard of layering of fragrances? Well, for a man who wants to smell fresh and have their own and very distinctive smell, fragrance layering is the key to stand out. Usually, not many men pay attention to the detailing of the fragrances they wear. It’s quite significant for them to start learning about the…

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DESHIRE – It’s Different And That’s The USP

Recently I had a chance to visit a newly opened restaurant at Khayaban-e-Bukhari named “DESHIRE”. It’s actually the name which made me curious. So, to keep the long story short, I visited Deshire and reviewed the menu. From the menu it appeared that that they serve 5 types of different bowls, each bowl’s color signifies…

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