Master Cola Ad Featuring Shahid Afridi Is Anything But Creative

Ads In Review: Master Cola TVC With Shahid Afridi Beverage industry of Pakistan is very competitive but unfortunately gone are the days of 90’s and early 2000’s when we used to watch beverage (read: cola) TVCs which were not only loaded with the heartthrob celebrities but also backed with outstanding concepts and content. Today beverage…

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A Bad Experience At Lucky One Mall Karachi – Food Court

Last week I visited Lucky one mall in Karachi and ordered from 3 different brands at the food court. I wanted to try Chinese cuisine and the two options which I had at Lucky one mall were China Grill and Ginsoy. I personally like Ginsoy, it’s different, tasty and offers value or money. From China…

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Slamvich – Smacking, Stuffed And Juicy Sandwiches

A few weeks ago, I was working on a project for an offshore food chain and had to get a creative made from the designer. The creative needed to showcase a loaded sandwich, like really loaded and stuffed one; nothing like what we usually see here in Karachi which mostly signify “healthy-diet”. I continued to…

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Mocca Coffee Karachi – Food Review By Shafiq Siddiqui

There is no denying the fact that Karachiites love to eat, and their love for food is what is encouraging eateries to sprout everywhere. Yes, exactly that. Especially, in Defence side; you go by a lane one day and the next time you go through there, a new eatery has opened up. And the thing…

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