Have you ever wondered with whom people do business easily? Well, answer is quite simple, people do business with those whom they know, kind of like and above all have faith or trust in them. Content marketing helps in achieving all these 3 factors. With the help of marketing your content you can reach out to people, this way they start to know you; secondly if they like what your content discusses then there is a high probability that they will like you and once they start to like you trust is automatically built – right?
Content Marketing Strategies And Platforms:
That’s the power of content marketing in professional world. There is a mix of strategies and platforms which help in distributing the content that is created. This mix is essential to reach out to the larger audience. Following is the list of the mix which will help you in distributing your content in order to achieve effective content marketing.
Content Marketing Mix:
- Webinars etc
If you can point out in the above mentioned list, “Blogs” is written in bold, that’s the center of the entire mix in 90% plus cases. So, in order to give your content a good reach distribution of blogs plays the key factor – and the other most significant element is to keep it consistent.
“Create, Publish, Distribute and REPEAT!”
Recalling The Past:
I remember when I started blogging, with www.shafiqpenworks.blogspot.com, I didn’t know which genre to select, so as a result I started blogging about everything possible, from time management skills to Human Resource practices and malpractices and from cultural cum religious topics to entertainment based blogs. Then I realized that having a niche is the key to a blog – that’s what every experienced blogger says – “Select a niche and excel in that”.
Gradually I selected a niche for myself and kept sharing my ideas via blogs on tips related to digital marketing (encompassing content, search engine optimization and social media marketing) with slightly discussing marketing and advertising practices in Pakistan, for www.shafiqsiddiqui.com. I was told by a key influencer from Vancouver that I should reach out to as many people as possible. She added, this can be possible if I start to share my content on Quora, Paper.li, Tumblr, Pinterest and other social networks which have good number of audience related to the niche I blog about. This helped big-time.
What Needs To Be Done For Effective Content Marketing?
Let’s come straight to the point, in order to distribute your content brilliantly, you need to create interesting captions. It is advised to create multiple captions and copies keeping the audience of the social network in mind. For instance, the copy for LinkedIn’s audience will be different from that of Facebook’s and similarly the hashtag selection will alter for Twitter and Tubmblr, every platform has different way of reaching out to audience.
It is also significant to use different picture dimensions as every social network has its own dimensions, make sure your image should not be chopped off.
There are hundreds of content marketing practices which can be used to smartly distribute your content; I’ll come up with more in future. Till then keep following these tips and keep exploring more about content marketing.