Cosmopolitan Café – Soft Launch In Karachi: What Startups Can Learn From It?

Karachi is a city of great business ideas and food lovers. Keeping these two in focus, Cosmopolitan Café recently organized a bloggers meetup on Sunday, January 18, 2015. The café is designed by a famous architect Naheed Mashooqullah. The interesting and eye-catchy thing about this calm and classy café is that it gives a mixed feeling of relaxed and contemporary environment.

The place is amazingly decorated with hand painted murals and they look fabulous, without a doubt.

Murals at Cosmopolitan Cafe

Murals at Cosmopolitan Cafe

These murals actually depict old Karachi (particularly the are of Saddar) and new-age Karachi youngsters (group of friends with Apple’s laptop on their table and a group of girls busy in taking their selfies).

The menu for bloggers’ meet-up was also a combination of decent draft along with nice colors.

Menu Cosmopolitan Cafe - Bloggers Meetup

Menu Cosmopolitan Cafe – Bloggers Meetup

The Food was great. It offered a great range of selection. The good thing is that Cosmopolitan Café offers every kind of meal from desi to modern, from doodh patti to Iced Caramel Macchiato. Bloggers were served with some scrumptious food to fill their tummies and fell in love with everything that was on the menu. Whether it’s Pakistani Food, Spaniard, Ferrero Rocher Pancakes, and the very famous The New Yorker, every item served was liked by their eaters.

Spaniard - Spiced bakes beans, Mushrooms, Roasted Peppers, Turkey Bacon with Mollet Eggs

Spaniard – Spiced bakes beans, Mushrooms, Roasted Peppers, Turkey Bacon with Mollet Eggs

steak

The New Yorker

The New Yorker

Cosmos Morning

doodh patti at Cosmopoliton

Doodh Patti at Cosmopoliton Cafe

Ferrero Rocher Pancakes

Ferrero Rocher Pancakes

Iced Caramel Macchiato

Iced Caramel Macchiato

Pakistani Food at Cosmos

The distinctive factor of Cosmopolitan café is that it provides quality, great taste, amazing ambiance and visual treat all at the same time. What else do customers need in return of their hard earned money?

What Start-ups Can Learn From Cosmopolitan Café?

Cosmopolitan Café is an apt example of emerging eatery that should be considered as the benchmark for start-ups as it teaches and explains following principles evidently to budding entrepreneurs:

a) Work On Bigger / Greater Ideas:

A business prospers only when it has something different or full of quality to offer. Great ideas are keys to success in todays’ competitive world. Cosmopolitan Café has actually laid its’ foundation on solid idea and that is to satisfy its customer with great experience. As long as this café will stick to this particular idea there will not be any looking back.

b) Cosmopolitan Cafe Surpassing Standards:

Sinful

Sinful

cafe Latte

cafe Latte

Belgian Chocolate pancakes topped with ganache and nuts

Belgian Chocolate pancakes topped with ganache and nuts

It could easily be seen that Cosmopolitan Café is thriving beyond the standards and this makes it stand out of the crowd. Such businesses which go extra-mile than the usual standards of the industry in search of customer satisfaction and users’ great experience go a long way!

c) Depict Your Vision, Don’t Just Document It:

Murals at Cosmopolitan Cafe

Murals at Cosmopolitan Cafe

Most of the businesses and eateries keep their vision only documented and only revisit them either when they have to send any proposal to another company or when they have to do any presentation officially. What’s the use of a great vision if it’s not depicted by ones’ outlook, service and dealing? Cosmopolitan Café sets a great example in showing its vision to its customers and visitors by displaying hand painted murals. That is comfort, relaxation, great experience and great food all at the same time – in one place.

d) Create / Strengthen Relationship:

Just visit Cosmopolitan Café once, and you will experience this point yourself! The Café is actually creating relationship with every customer and then tries to strengthen it with great services on next visit.

Hashtags used for this event included: #CosmoMornings #Cosmopolitan_pk

Shafiq Ul Hasan Siddiqui

About Shafiq Ul Hasan Siddiqui

Shafiq Siddiqui is a Digital Brand Strategist and Inbound Marketer. He has 8 plus years of extensive experience in the field of content writing, content curation and content marketing. Shafiq Siddiqui provides consultation to businesses and entrepreneurs for the creation and management of their social media marketing strategies. He has worked with international clients, based in US, UK, Canada and Europe. Shafiq Siddiqui has also worked for a Goal Based Social Network from Silicon Valley as Content Analyst and Social Media Director. Currently Shafiq Ul Hasan Siddiqui is working as Digital Brand Manager / Strategist at an international IT concern.

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