These days display ads are too trendy over the internet. They can be found everywhere on the internet but unfortunately they are not so influential because of some defects in marketer’s strategies. To make influential and alluring display ads, there is a need to add uniqueness, innovation and intelligence in their creation.
Five best strategies to enhance the effectiveness of display ads are shared as under:
Exercise Different Alterations In Display Ad:
It is important to take risks and experiment with your ad by changing different parts of it. Like, you can change its display color, text, images, arrangement of text and images etc. After changes, you need to calculate your progress by counting number of visits on your website and number of purchases. This method will end up with a perfect advertisement for your brand.
Avail Multimedia Effects:
Multimedia effects, like animated pictures, video animations, shining and colorful images attract audience more rapidly than simple and dull display ads. You should replace your old display ads with these glamorous ads to inspire audience, so that they click on them, visit your website and buy something.
Add Real Life Advantages Of Your Products:
A nice way to grab attention of audience is to put images of real life advantages of your products in the display advertisement. It will certainly attract audience and give them reason to trust your products and become your customers.
Place Display Ads On Perfect Location:
To increase visibility of your display ad, you must place it at perfect location on your website. It will help in catching sight of audience as soon as they visit your site. More viewers of advertisement mean more chances of sales and more revenue. Adjust the colors and background of your ad according to your website colors to make it look appropriate on it.
Insert Message That Is Relevant To Audience:
To attract audience, the message you put on your ad must be informative, precise, fascinating and relevant to audience. Your ad must be focused on the benefits audience will get from your product. It should be intellectually design to meet the expectations of audience. A perfect, relevant to audience ad will definitely persuade greater number of audience to become your loyal customers.
Authors Bio: Unum Shafiq
Unum is an ACCA Qualified Lecturer (with 8 years of experience) who has worked as visiting faculty for prestigious institutes of Karachi, Pakistan. She is an avid reader and loves to write. She has worked for a Washington D.C., Metro Area based research company as Digital Marketing Manager / Blogger. She is also skilled with social media marketing and page management (she works as independent contractor for multiple clients and individuals). Coffee, Books and Fashion are her 3 indulgences!