In this complex and costly era of marketing, Email marketing plays a successfully effective role for all online marketers. The Emails perfectly customized and targeted, play an imperative role in building good relationships, stimulating conversations and producing good CTR(Click Through rate).
In spite of these great advantages of Email marketing, it has some potential problems embedded in it. Email marketing can only be successful if the targeted email reaches the targeted recipient’s inbox. But the continuous changes and modifications made by Email Service Websites often block the promotional emails or end them up in Junk Folder. To cater these problems and to successfully target the customer’s inbox, following 3 email marketing tips can be very effective:
Simple Customer Subscription:
Consider your customer’s ease and make subscription easy for them. Avoid making lengthy, complex & too personalized subscription forms as they are likely to unwelcome the customers. Design the form more simple and understandable. The more simple & understandable it is, the more customers it is likely to attract. The problem free and headache free forms lead to effective online marketing as such forms welcome more potential customers. So, simple subscription form is the key tip to extend your marketing to more and more customers.
Instead of adopting Direct Marketing approach, follow the indirect approach by first sending a Welcome email to the customers. Tell the customers about your services considering the customer’s need. People are likely to feel agitated or unprotected by Direct Marketing and they may block all your promotional emails. Also making the welcome email more readable, simple & less time consuming is a must. After the welcome email has been sent, now start proper email marketing after a few hours or a day – don’t be too early and don’t be too late in it.
Spam Free Email Marketing:
People feel in-secured by continuous Emails and extremely dislike spam messages. So, keep your promotional Emails limited in number and avoid repeated Emails. People consider such Emails as scam; they do not open them and instantly delete/block all such emails. So, send promotional E-Mails only once, twice or thrice in a month. Be smart wih your email marketing strategy.