Business with ethics goes a long way. This is primarily significant for making a brand statement which is targeted towards helping a business to stand out and shine brighter than its competitors. Businesses which return something in any form to the society are reputed and appreciated by their target and potential customers. Following the principles of humanity and making an effort to make an organization look enriched with humanitarian grounds, is a great example to pave way in to the hearts of people. KFC Pakistan is a giant name worldwide which is known for its delicious fried chicken and burgers. The leading fried chicken brand has always tried to bring a positive difference in the lives of those who are attached to it, either as customers, employees or others.
Two years ago, in 2014, KFC Pakistan started a campaign titled “Mitao Bhook” i.e. “Eradicate Hunger”. The backbone of this idea is to help people in establishing their lives by helping them with donation for food and education. KFC Pakistan donates PKR 50/- on every sale of Fried Chicken Bucket to deserving ones, so that they can live and enjoy somewhat better lives. Allan Bloom said:
“Education is the movement from darkness to light.”
Everyone wants to participate in the fight against hunger, but nothing will get done unless every one of us takes part in eliminating it. Businesses which are involved in ethical mannerism and feel social responsibility tend to transfer their moral values to their employees, partners, associates and clients. Together they can bring in a huge change.
KFC Pakistan has 3 franchises in Karachi which are operated by deaf and mute staff members. These branches are located in Gulshan-e-Iqbal, FB Area and Khayaban-e-Rahat. All these areas are thickly populated and witness good sales.
Helping special individuals with provision of jobs and better tomorrow is a great initiative by entire team of Kentucky Fried Chicken Pakistan. For all those, who want to be a part of this socially beneficial campaign, try to participate in any possible way to improve the lives of people who deserve to be helped and appreciated.
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