It feels great when you come across great TV commercials which enlighten you and make you feel proud, and make you realize someone is still doing a commendable job in making good TVCs. The latest TVC of TUC is one such TVC which is not only nicely written but aesthetically executed, finally highlighting the call to action. Let’s watch the TUC TVC.
TUC TVC Featuring Mahira Khan
Suitable Brand Ambassador
Mahira Khan has become a brand name in herself. Whether she endorses a brand or appears in a TVC, it becomes an instant hit. She has appeared in numerous TVCs and the latest one is for TUC. The ad shows a newly wedded girl and Mahira Khan fits the bill. She looks young, vibrant and beautiful in every way a new bride should.
Creative Ad Copy
The ad copy is very relatable to every married girl. The ad shows a new bride who has to attend a dinner party given by her in-laws and she is in conundrum over her untimely bhook. She doesn’t want to spoil her appetite and the words that run through her mind are written beautifully to depict her predicament. The content is simple, yet relevant. The beauty of this ad is in its simplicity.
Storytelling With Apt CTA Placement:
Another thing that I noticed about this ad is its perfect call-to-action. From beginning to end, the ad tells a story. How you get hunger pangs at the oddest of times and that TUC is not a full meal, but something to eat in between meals when you are hungry. The entire ad revolves around the tag line, “Halki phulki bhook mein halka phulka TUC.”