Mahira Khan’s TUC TVC – Greatly Executed

It feels great when you come across great TV commercials which enlighten you and make you feel proud, and make you realize someone is still doing a commendable job in making good TVCs. The latest TVC of TUC is one such TVC which is not only nicely written but aesthetically executed, finally highlighting the call to action. Let’s watch the TUC TVC.

TUC TVC Featuring Mahira Khan

Suitable Brand Ambassador

Mahira Khan has become a brand name in herself. Whether she endorses a brand or appears in a TVC, it becomes an instant hit. She has appeared in numerous TVCs and the latest one is for TUC. The ad shows a newly wedded girl and Mahira Khan fits the bill. She looks young, vibrant and beautiful in every way a new bride should.

Mahira Khan Tuc TVC 1

Creative Ad Copy

The ad copy is very relatable to every married girl. The ad shows a new bride who has to attend a dinner party given by her in-laws and she is in conundrum over her untimely bhook. She doesn’t want to spoil her appetite and the words that run through her mind are written beautifully to depict her predicament. The content is simple, yet relevant. The beauty of this ad is in its simplicity.

Mahira Khan Tuc TVC 2

Storytelling With Apt CTA Placement:

Another thing that I noticed about this ad is its perfect call-to-action. From beginning to end, the ad tells a story. How you get hunger pangs at the oddest of times and that TUC is not a full meal, but something to eat in between meals when you are hungry. The entire ad revolves around the tag line, “Halki phulki bhook mein halka phulka TUC.”

Mahira Khan Tuc TVC 3

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Shafiq Ul Hasan Siddiqui

About Shafiq Ul Hasan Siddiqui

Shafiq Siddiqui is a Digital Brand Strategist and Inbound Marketer. He has 8 plus years of extensive experience in the field of content writing, content curation and content marketing. Shafiq Siddiqui provides consultation to businesses and entrepreneurs for the creation and management of their social media marketing strategies. He has worked with international clients, based in US, UK, Canada and Europe. Shafiq Siddiqui has also worked for a Goal Based Social Network from Silicon Valley as Content Analyst and Social Media Director. Currently Shafiq Ul Hasan Siddiqui is working as Digital Brand Manager / Strategist at an international IT concern.

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