It’s A Cultural Shift Zalima And Not Just A Coca Cola V/S Tea

There comes a point where a reputed brand starts to lose its decency and classiness by trying to keep ahead in the marketing and advertising game. Coca Cola is probably going through the same phase. Or maybe it’s the new team of branding and advertising which is not competent enough to play on smart, original…

Read More

Trump’s Campaign – Flambeau For Pakistan’s Digital Professionals

It is strange to see campaigns popping up with extreme focus on “Making things Great Again”? Isn’t it strange that all of a sudden marketing workforce is all obsessed with “Let’s make everything great again” whether it deserves to be called great or not? It looks like Pakistan’s digital (let me call them Twitter agencies)…

Read More

DESHIRE – It’s Different And That’s The USP

Recently I had a chance to visit a newly opened restaurant at Khayaban-e-Bukhari named “DESHIRE”. It’s actually the name which made me curious. So, to keep the long story short, I visited Deshire and reviewed the menu. From the menu it appeared that that they serve 5 types of different bowls, each bowl’s color signifies…

Read More