In Pakistan, it holds true that utilizing any celebrity in an ad or TVC can do wonders for the brand. This gives birth to brand becoming secondary or even tertiary, making the CELEBRITY the primary focus, or let’s term it as the “only focus” of the TVC. We have seen many television commercials which have star-power associated with them but they at least have either good copy-writing or better direction (read: concept). Unfortunately, the latest QLED TVC for bulbs is a total mediocre attempt in terms of execution, concept and copy.
Here is the QLED TVC:
The QLED TVC features only Fawad Khan and Fawad Khan’s deep (heroic) voice; well, there isn’t much to talk about, it looks like someone is reading out the lines from the pamphlet. No emotions, no excitement level and no personal touch! All is missing. What was
a) advertising team doing when executing this, plus
b) what was the brand thinking when it approved this ad to go on-air?
Where is Pakistani advertising leading to?
The funny thing is that Fawad Khan looks a sales-rep more than the “significant one” to the lady who is all dolled up – it’s a total miss.
The brand and the advertising team had huge faith in only Fawad Khan, it seems like that, because of which everything was left as it was unimportant. The Bharosa can sometimes take you down when you least expect it, and this is the exact case of Bharosay Ki Himaaqat.
Wish we have better ad film makers, so we can appreciate their work.