The constant posting of content on Web makes it necessary for your website to be search engine optimized, so that it can increase its search engine ranking. Making a website is not the only task, making it a prominent one is the work to be done. You need to maintain and increase your web traffic.
In order to stand out with increased traffic on your web, you need to increase your web visibility through SEO. Following are the tips & tricks to improve your websites search engine ranking:
Keyword Optimization With Quality Content:
Having high quality material, content and multimedia with optimum keyword usage and placement help in improving your website visibility and improve search engine ranking. Optimum keyword means you need to use the keywords that your audiences are likely to enter in search engine to reach you.
Put the bold or highlighted keyword in title, headings and subheadings and in each paragraph.
Build A Strong Back Link Network:
To strengthen your SEO, using back links is a good option. The number of back links pointing or directing to the website determine your search engine ranking. So, having high quality back links directing to your webpage can help improve your web visibility and search engine ranking. Thus, your website will be more visible and will stand out of other sites.
Make Use of Social Media:
Many search engines today make use of social media metric to rate the websites. Therefore, maintain a good and active social media profile is a necessity.
- Use all well-known social networks and keep your attractive profile updated and active. Also keep all your official pages and groups active.
- Always interact with your customers, ask for their feedback and solve their problems and queries.
- Publicize as much as possible all your services, new products, great news and link these promotions to your website for more information.
- Link your website from your social profile and also provide links of your social profile and pages from your website. This keeps traffic on both the website and on the social profile.
All the above mentioned tricks can be very helpful in improving your websites search engine ranking.