Everything is fair in love and war, right? At least, that’s what they say when people are competing against one another. Same is the case with businesses. The harsh reality of business arena is that no one sets the limits or rules; businesses can go as far as they want to achieve their ultimate objectives. Revenues don’t come just like that, one has to first get attention from their target market and then engage them so that an interest can be developed. After that interest, comes the chance of making a sale. In this entire process the message and its tone are the key elements as they must capture the attention of the target audience. Content creation and content marketing play key role in this entire process. There are some people who keep on finding ways to find the right audience to create the message customer-centric but usually get disappointed by hitting the wrong segment. Here’s what they need to do.
For Content Marketing Fetch For Your Competitor’s Facebook Audience
Larry Kim (Founder of WordStream) shares that Facebook Ads are amazing provided you know how to use them to get the maximum out of it. When creating an ad or campaign you should go for “interest based targeting”. Here you can mention the broader interest along with your competitor’s brand name. This way, you will be able to easily target audience based on your competitor’s target market along with the broader interests.
Larry also signifies how important it is to follow your competitor’s Twitter account.
Target Your Competitor’s Twitter Followers For Content Marketing
Larry Kim shared an interesting way of how to specifically target the audience of your competitor on Twitter. There are some analytical tools, he mentioned BirdSong Analytics, which can help you download the list of your competitor’s followers. Once you have the list with you all you need to do is simply add tailored audience by uploading that list and you will be seen in front of that audience. Simple, isn’t it?
Create Customer Personas, Keeping Your Competitor’s Market In Focus
Customer personas aka client profiles are actually a thorough and comprehensive depiction of the clients that will more likely be using your products or services. In order to have an almost accurate client persona you should focus more on your competitor’s target audience by witnessing and understanding their discussion patterns and engagement levels on certain posts and debates. Once you crack the customer persona based on your competitor’s audience, half of your battle will be won.
Keep following and noticing your competitors and other players from the industry, this will help you devise and derive a better content marketing strategy.
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