Interwood Kitchens: Natural, modest and Humble Execution Thematic ads are very interesting. They give you an absolute idea about what the product be like and what to expect from it – in terms of brand-image. Most marketers studied the case study on Revlon that it doesn’t sell the product but an image i.e. a persona…
Tag Archives: Ad Review
Ads In Review – Go Local By HP
Advertising is the strongest promotional medium if used correctly. There are ads which make viewers emotional, sentimental and urge them to take impulsive decisions. Advertising is hence, not easy. It needs to be to the point, accurate, and relevant to the viewers or let’s say ‘target market’. The art of creating an impactful ad exists…
Master Cola Ad Featuring Shahid Afridi Is Anything But Creative
Ads In Review: Master Cola TVC With Shahid Afridi Beverage industry of Pakistan is very competitive but unfortunately gone are the days of 90’s and early 2000’s when we used to watch beverage (read: cola) TVCs which were not only loaded with the heartthrob celebrities but also backed with outstanding concepts and content. Today beverage…
Ads In Review: Dayfresh Blossoms Up With Fresh Ideas
Building brand persona is the key, that’s what all marketing students have been taught throughout. Brand perception plays a significant role in influencing the buying behavior of the consumer. TVCs (television commercials) are the strongest form of marketing which encompasses many elements like effective copywriting, storyboarding, storytelling, visuals and connect-points etc. In Pakistan, there are…
Is Freshness All About Dancing In Traffic Jams? Freshup TVC
Ads In Review: FreshUp Making a good TVC is very challenging, we know that very well but cloning the concepts is not appreciated no matter what the circumstances are. I recently watched the latest TVC of Freshup which features Hania Aamir, the recent sensation of Pakistani films. Hania looks nice, bubbly and fresh; just apt…