Pakistan’s Evergreen And Catchy Ads

It is unfortunate for Pakistan’s advertising world that current ads are not everlasting and lack that recall-able factor; unlike the tvcs which we used to have back in 8’s and 90’s. In the current scenario we are shown with TVCs which are either pulling the legs of competitor brands or copying Indian and Korean advertisements minus…

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It’s A Cultural Shift Zalima And Not Just A Coca Cola V/S Tea

There comes a point where a reputed brand starts to lose its decency and classiness by trying to keep ahead in the marketing and advertising game. Coca Cola is probably going through the same phase. Or maybe it’s the new team of branding and advertising which is not competent enough to play on smart, original…

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Nestle Fruita Vitals Ad – A Nice Attempt

“Make It Simple, Make It Memorable, Make It Inviting To Look At” Leo Burnett That’s the beauty of “Simple Marketing” Shaan Shahid is one of the most prominent Pakistani film stars. He is known for the “gandaasa” culture films massively and has also done some sensible cinema, like Khuda Ke Liye. The latest ad by…

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Nescafe Fails To Connect With Audience – But Why?

Advertising in Pakistan is going through a rough patch I suppose. That’s what I felt when I watched the new advertisement of Nescafe. Sajjal Ali walks from here to there with prejudice in her posture about whatever she thinks is correct and “supreme”. There’s a sense of arrogance mixed with “I Know It All” in…

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Servis Shoes Pakistan’s Ad Is Going Viral

In Pakistan, one of the most reliable and trusted footwear brands is Servis Shoes. Right from the start, Servis Shoes focused on only one thing and that is providing comfort. Later the brand also introduced a great range of trendy and stylish shoes for its target market. Servis has always tried to experiment with marketing…

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