Some brands know the nerve of their target audience and they focus on creating ads that engage their audience. As the India Vs Pakistan cricket match is very near, probably just 24 hours away, Digi Khata (A Digital Ledger Account Book App) has released its DVC titled #AbHogaHisaabBarabar. The DVC is an interesting dig on…
Tag Archives: advertising
Ads In Review: Kuch Meetha Ho Jaye – Cadbury Pakistan
Ads In Review: DVC – Cadbury Pakistan Dairy Milk Kuch Meetha Ho Jaye Subtle ads are difficult to conceptualize. Most of the time, artful ads with a strong narrative and relatable storytelling capture the attention of the target audience. Some brands keep the simplicity of their taglines intact. One of such brands is Cadbury. Kuch…
Why Brands Should Or Should Not Follow Trends?
Marketing and advertising are the key aspects to promote any brand. Businesses (brand managers particularly) follow marketing techniques to engage more audiences to turn them into consumers and customers. Carefully marketed services and products do create an impact on the buying decision of the target audience. In Pakistan, the trend of adopting advertising stunts and joining…
Goosebumps And What Not! Mitchell’s Fruit Farms #AdsInReview
Creative ads never fail to impress me. For any advertising industry, thoughtful, creative, and emotionally loaded advertisements are significant. Television commercials (TVCs) and Digital Video Commercials (DVCs) have the power to communicate the brands’ message by hitting the bull’s eye. In Pakistan, we witness very few ads that are created with close focus, creative, and…
Ads In Review – Tapal Family Mixture
Any advertisement that entails an emotional connect with the viewers is an effective ad. A good storyteller can connect the essential elements of the product with the target audience and present it in a form of a sensitive message. The art of connecting brands’ core values and persona with the audience is the magic point…