Why Brands Should Or Should Not Follow Trends?

Marketing and advertising are the key aspects to promote any brand. Businesses (brand managers particularly) follow marketing techniques to engage more audiences to turn them into consumers and customers. Carefully marketed services and products do create an impact on the buying decision of the target audience. In Pakistan, the trend of adopting advertising stunts and joining…

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Goosebumps And What Not! Mitchell’s Fruit Farms #AdsInReview

Creative ads never fail to impress me. For any advertising industry, thoughtful, creative, and emotionally loaded advertisements are significant. Television commercials (TVCs) and Digital Video Commercials (DVCs) have the power to communicate the brands’ message by hitting the bull’s eye. In Pakistan, we witness very few ads that are created with close focus, creative, and…

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