Is Freshness All About Dancing In Traffic Jams? Freshup TVC

Ads In Review: FreshUp Making a good TVC is very challenging, we know that very well but cloning the concepts is not appreciated no matter what the circumstances are. I recently watched the latest TVC of Freshup which features Hania Aamir, the recent sensation of Pakistani films. Hania looks nice, bubbly and fresh; just apt…

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Ads In Review: Highlighting Father Daughter Bond

Whether it is Indians or Pakistanis, we are all emotional maybe this is because we have a lot in common. Whether it’s talking style, thought processing or every selling things, we have almost the same approach. There is a slight difference in execution of things. The advertising industry of India is quite strong and they…

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Mahira Khan’s TUC TVC – Greatly Executed

It feels great when you come across great TV commercials which enlighten you and make you feel proud, and make you realize someone is still doing a commendable job in making good TVCs. The latest TVC of TUC is one such TVC which is not only nicely written but aesthetically executed, finally highlighting the call…

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Stupidity Pays Off Virally – Careem’s Case Of Rishta Aunty

Pakistan is a country where resources and platforms are misused. Yes, it is the fact, every now and then we notice examples which are full of stupidity yet manage to gain traction from masses (read: public). The social media buzz creation is the new addiction for brands and there are many weird ideas which are…

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Blue Band Achayi Barhne Do – Crisp, Meaningful And Brilliant

Modern age advertising is thoughtful; concepts on which brands are working today are message oriented – that’s what we see in Blue Band’s new ad. Unilever is known for its huge portfolio and when it comes to TVCs and ads, Unilever has the most interesting ones, hands down. Recently, I came across an ad of…

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