PAS Awards 16 – Briefing Session

Advertising is one of my passions and I have always had a special place for that in my heart. It is overwhelming when you witness growth in particular segment of your country, in my case it’s glorious to eyewitness the growth of advertising in Pakistan. Pakistan Advertisers Society (PAS) is one of the most prominent and…

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A Glance At OOH Media Advertising In Pakistan – 2014

Marketing is the most essential element for every business. Those who are not aggressive about marketing their products, services or brand are soon kicked out from the business field. The cut throat competition makes it miserable for those companies and businesses who cannot market their selves properly and regularly. Be it digital marketing, on ground…

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Ads Techniques – Combining Old With New

In the twenty-first century, like every other industry, advertising industry has also changed a lot. In the past, the only sources of advertisements were newspapers, magazines, television and radio. These old sources are now pretty much replaced by modern sources like websites, social media, cell phones, blogs and so on. Still, many people favor traditional…

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