Blogging Workshop At Habib University By Shafiq Siddiqui

It is always a pleasure to be invited by institutes or universities where young and budding students are there to listen to you and learn from your experiences. I am thankful that management of Habib University invited me to conduct a workshop on “Power of Blogging”. I was surprised to see that a good number…

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Trump’s Campaign – Flambeau For Pakistan’s Digital Professionals

It is strange to see campaigns popping up with extreme focus on “Making things Great Again”? Isn’t it strange that all of a sudden marketing workforce is all obsessed with “Let’s make everything great again” whether it deserves to be called great or not? It looks like Pakistan’s digital (let me call them Twitter agencies)…

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Content Marketing – The New Focus

There was a time when traditional marketing was at its prime. With the passage of time, today, it is all about digital marketing. There are many digital platforms and forums on which marketing is carried out. The importance of creating original and engaging content is over shadowing all the other marketing traits and tactics. Content…

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Follow Competitors For Devising A Content Marketing Strategy

Everything is fair in love and war, right? At least, that’s what they say when people are competing against one another. Same is the case with businesses. The harsh reality of business arena is that no one sets the limits or rules; businesses can go as far as they want to achieve their ultimate objectives…

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Why Marketing Strategies Should Incorporate Content Marketing

Marketing is the key for the development of any brand and smart storytelling is all about how well customers can associate with any brand in everyday life. Content marketing is one of the most important marketing strategies which can change the game for any brand. The entire idea behind content marketers is to work on…

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