Ads In Review: Dayfresh Blossoms Up With Fresh Ideas

Building brand persona is the key, that’s what all marketing students have been taught throughout. Brand perception plays a significant role in influencing the buying behavior of the consumer. TVCs (television commercials) are the strongest form of marketing which encompasses many elements like effective copywriting, storyboarding, storytelling, visuals and connect-points etc. In Pakistan, there are…

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Stupidity Pays Off Virally – Careem’s Case Of Rishta Aunty

Pakistan is a country where resources and platforms are misused. Yes, it is the fact, every now and then we notice examples which are full of stupidity yet manage to gain traction from masses (read: public). The social media buzz creation is the new addiction for brands and there are many weird ideas which are…

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Blue Band Achayi Barhne Do – Crisp, Meaningful And Brilliant

Modern age advertising is thoughtful; concepts on which brands are working today are message oriented – that’s what we see in Blue Band’s new ad. Unilever is known for its huge portfolio and when it comes to TVCs and ads, Unilever has the most interesting ones, hands down. Recently, I came across an ad of…

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Pakistan’s Evergreen And Catchy Ads

It is unfortunate for Pakistan’s advertising world that current ads are not everlasting and lack that recall-able factor; unlike the tvcs which we used to have back in 8’s and 90’s. In the current scenario we are shown with TVCs which are either pulling the legs of competitor brands or copying Indian and Korean advertisements minus…

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