Pakistan’s Evergreen And Catchy Ads

It is unfortunate for Pakistan’s advertising world that current ads are not everlasting and lack that recall-able factor; unlike the tvcs which we used to have back in 8’s and 90’s. In the current scenario we are shown with TVCs which are either pulling the legs of competitor brands or copying Indian and Korean advertisements minus…

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It’s A Cultural Shift Zalima And Not Just A Coca Cola V/S Tea

There comes a point where a reputed brand starts to lose its decency and classiness by trying to keep ahead in the marketing and advertising game. Coca Cola is probably going through the same phase. Or maybe it’s the new team of branding and advertising which is not competent enough to play on smart, original…

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Trump’s Campaign – Flambeau For Pakistan’s Digital Professionals

It is strange to see campaigns popping up with extreme focus on “Making things Great Again”? Isn’t it strange that all of a sudden marketing workforce is all obsessed with “Let’s make everything great again” whether it deserves to be called great or not? It looks like Pakistan’s digital (let me call them Twitter agencies)…

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Nescafe Fails To Connect With Audience – But Why?

Advertising in Pakistan is going through a rough patch I suppose. That’s what I felt when I watched the new advertisement of Nescafe. Sajjal Ali walks from here to there with prejudice in her posture about whatever she thinks is correct and “supreme”. There’s a sense of arrogance mixed with “I Know It All” in…

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Follow Competitors For Devising A Content Marketing Strategy

Everything is fair in love and war, right? At least, that’s what they say when people are competing against one another. Same is the case with businesses. The harsh reality of business arena is that no one sets the limits or rules; businesses can go as far as they want to achieve their ultimate objectives…

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