Trump’s Campaign – Flambeau For Pakistan’s Digital Professionals

It is strange to see campaigns popping up with extreme focus on “Making things Great Again”? Isn’t it strange that all of a sudden marketing workforce is all obsessed with “Let’s make everything great again” whether it deserves to be called great or not? It looks like Pakistan’s digital (let me call them Twitter agencies)…

Read More

Lenovo Introduces Moto Z in Pakistani Market

It’s always about user experience and user convenience with quality and great satisfaction – this is why brands can outdo their competitors and win customers. It looks like Lenovo has taken this quite seriously and that is why it has announced the availability of Moto Z in Pakistan through its subsidiary i.e. Motorola Mobility. Before…

Read More

Who Is Exploiting The Blogging Industry Of Pakistan?

First of all, it is quite an overstatement to say that Pakistan has a “blogging industry”. Actually, blogging was and is, still, not considered as a niche which could be considered as a serious domain. Thanks to the lack of digital understanding that is widely prevalent in Pakistan. Even countless digital agencies here do not…

Read More

Nestle Fruita Vitals Ad – A Nice Attempt

“Make It Simple, Make It Memorable, Make It Inviting To Look At” Leo Burnett That’s the beauty of “Simple Marketing” Shaan Shahid is one of the most prominent Pakistani film stars. He is known for the “gandaasa” culture films massively and has also done some sensible cinema, like Khuda Ke Liye. The latest ad by…

Read More

Nescafe Fails To Connect With Audience – But Why?

Advertising in Pakistan is going through a rough patch I suppose. That’s what I felt when I watched the new advertisement of Nescafe. Sajjal Ali walks from here to there with prejudice in her posture about whatever she thinks is correct and “supreme”. There’s a sense of arrogance mixed with “I Know It All” in…

Read More