Impact of Digital Campaigns Over Brands In Pakistan

Not long ago, when I tried describing to my friends and family about my interest in digital marketing which ignited through content writing and marketing, no one understood why I am so passionate about it (it was 2008). Even by 2011 not many were familiar with the terms like “digital marketing”, “social media marketing” and…

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4 Social Media Trends For Digital Marketers in Pakistan

Today, the best source of gaining information in Pakistan is social media just like in other countries. For brands in Pakistan, it is essential to market over digital platforms so as to gain more and more potential customers. In Pakistan over the last few years, social media marketing has shaped dramatically. This year and in…

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Are You Ready For Dig-It 16? A Digital Marketing & Advertising Conference

In Pakistan, Digital Marketing is a growing professional field. Over the last few years, Twitter, Facebook and LinkedIn have been used aggressively by businesses to promote their products and services. Not only this, brands are now trying to build their reputation through social media and digital channels. In 2013, I attended Dig-IT 13 – A…

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10 Tips to Build Effective Marketing Strategy on Instagram

Social networks have a great potential for business advertising. We have already covered the important tips for effective marketing on Facebook and Twitter, and now we are going to discuss top 10 tips to build effective marketing strategy on Instagram. Instagram has more than 400 million active users who share more than 40 billion images…

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Traditional Businesses In Pakistan Going Digital – Hashmi

Pakistan is a country with unlimited talent in every field of profession. There are local and international businesses fighting neck to neck and enjoying a healthy competition with their respective share of market. It’s been a few years since I have been writing about acceptance of Digital Marketing (primarily talking about Social Media Marketing and…

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