WHAT IS SOCIAL MEDIA?
Social media is a broad term which includes interaction among the people for sharing and discussing information on different forums like blogs, social sites, chat boards, communities, podcasts and so on. In short, social media is an integration of social communication, technology, and the creation of various words, videos, audio and pictures.
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is an art of increasing consumer traffic on your website in order to increase businesses online. It is a unique tool of branding your products over various social sites likes Facebook, Twitter and YouTube etc. It increases the site’s popularity and attracts niche customers to your business. A company can effectively market and launch its new product or an extensive product line through social media sites. These sites also help various companies in analyzing consumer preferences and choice of product through consumer participation in various competitions, discussion or quizzes.
SOCIAL MEDIA MARKETING MIX:
Marketing mix has traditionally been a combination of the seven “P’s” that include; product, price, place and promotion, positioning and people. In the social media marketing mix, there is an additional “P” which is consumer “PARTICIPATION” that helps any company to create a greater amount of sales and leads.
