Any advertisement that entails an emotional connect with the viewers is an effective ad. A good storyteller can connect the essential elements of the product with the target audience and present it in a form of a sensitive message. The art of connecting brands’ core values and persona with the audience is the magic point…
Ad making is a serious business that involves brainstorming of ideas, storyboarding, look and feel of the outcome, and last but not the least relevance to the target market. In Pakistan, the 70s and 80s ads were amongst the most original and easy to relate with. Most of them revolve around families, relationships, and real-life…
There is no denying the fact that Karachiites love to eat, and their love for food is what is encouraging eateries to sprout everywhere. Yes, exactly that. Especially, in Defence side; you go by a lane one day and the next time you go through there, a new eatery has opened up. And the thing…
It feels great when you come across great TV commercials which enlighten you and make you feel proud, and make you realize someone is still doing a commendable job in making good TVCs. The latest TVC of TUC is one such TVC which is not only nicely written but aesthetically executed, finally highlighting the call…
In Pakistan, it holds true that utilizing any celebrity in an ad or TVC can do wonders for the brand. This gives birth to brand becoming secondary or even tertiary, making the CELEBRITY the primary focus, or let’s term it as the “only focus” of the TVC. We have seen many television commercials which have…