We all know that every brand needs a full-fledged digital marketing campaign for their products and services. It is very important to plan, execute and measure the results of any digital marketing campaign. After developing multiple digital campaigns for various organizations, I decided to brush up my skills and stop to look back at how…
There are many startup founders who are confused regarding which growth strategies are essential for their businesses. To make things easier, I always suggest that content marketing is, mostly, the solution to their problems. Unlike paid ads that drain budgets without lasting impact, content marketing offers a budget-friendly way to engage extended and relevant audience…
Marketing and advertising are the key aspects to promote any brand. Businesses (brand managers particularly) follow marketing techniques to engage more audiences to turn them into consumers and customers. Carefully marketed services and products do create an impact on the buying decision of the target audience. In Pakistan, the trend of adopting advertising stunts and joining…
The world of digital is fascinating. People share things that they like, dislike and associate with on social networking sites. This is probably one of the reasons why Twitter is one of the most happening social media platforms where every kind of topic is discussed. If some people rant about their bosses and toxic work…
A well thought and executed PR is a game-changer when it comes to brand image. Brands can turn the negative sentiments in to positive and lead up to believing in the brand. Everything is for sale; you should know the right price to pay for that. Well, this is so very true. A smart business-person…