Ads In Review: DVC – Cadbury Pakistan Dairy Milk Kuch Meetha Ho Jaye Subtle ads are difficult to conceptualize. Most of the time, artful ads with a strong narrative and relatable storytelling capture the attention of the target audience. Some brands keep the simplicity of their taglines intact. One of such brands is Cadbury. Kuch…
Ramazan is a holy month and brands in Pakistan mostly come up with ad campaigns and television commercials that impart the message of harmony, sacrifice and emotional connection with creative zing. Surf Excel is one of the brands that never fail to impress its audience by coming up with ads that offer subliminal message, and…
Any advertisement that entails an emotional connect with the viewers is an effective ad. A good storyteller can connect the essential elements of the product with the target audience and present it in a form of a sensitive message. The art of connecting brands’ core values and persona with the audience is the magic point…
Celebrity endorsements are now becoming a norm and very popular with time. QMobile is a brand that has always managed to rope celebrities for the launch of their new products. Whether they are local or international celebrities, QMobile has gone the extra mile to make them their brand ambassadors. Recently, QMobile has released a TVC…
The right kind of advertising can do wonders; both in sales and putting across a point or brands’ vision. When we create an ad we need to think about the persona of the brand, the message that it aims to deliver and the target audience that it wants to attract. Keeping all these elements with…