Over the years, working across diverse campaigns from fast-moving consumer brands to healthcare and social impact organizations, I’ve realized one truth that never fails: marketing doesn’t move on data alone; it moves on insights. You can have the best data dashboards, the most sophisticated analytics tools, and still miss the mark if you don’t pause…
9 Ways to do wonders with Social Media Marketing! It’s very common to hear from digital marketing professionals or consultants that one should have a proper, fully developed and seamless website with brilliant and hassle-free U/I & U/X. But the question is that how can one increase the footfall of potential or regular customers to a…
Brands are craving for attention and for this they can go to any extreme, seriously. This might sound a bit funny but the term “brand” has lost its authenticity and repute. Today any Tom, Dick and Harry can come up with anything and start to call it a brand with a band of paid supporters…
Building brand persona is the key, that’s what all marketing students have been taught throughout. Brand perception plays a significant role in influencing the buying behavior of the consumer. TVCs (television commercials) are the strongest form of marketing which encompasses many elements like effective copywriting, storyboarding, storytelling, visuals and connect-points etc. In Pakistan, there are…
Pakistan is a country where resources and platforms are misused. Yes, it is the fact, every now and then we notice examples which are full of stupidity yet manage to gain traction from masses (read: public). The social media buzz creation is the new addiction for brands and there are many weird ideas which are…