Content marketing has astonishing benefits. A well-planned & good content is liked, shared, read and posted by thousands of readers.
Undoubtedly, content marketing has become the biggest trend of the year Twenty Fourteen. Therefore, understanding the needs, benefits & stats of successful content marketing is a must for all marketers, advertisers & publishers. The obvious importance of content marketing can further be proved by following points:
70% consumers prefer to read articles & blogs to know about organization rather than believing on advertisements
Customers always like details about the products and services and hence detailed content attracts the audience and increases their understanding about the product. Therefore, the key goal of a company should be to provide detailed content about their expert services.
61% of the customers are attracted by regular content
Custom content always attracts the customers. It’s people’s nature to like & read the thing of their interest. Custom content by an organization increases referrals by developing good interaction & communication with customers.
Users spend about 23% of their time on social media platforms and on reading articles/blogs:
Everybody loves to read as long as the content has high quality, that provides knowledge and learning opportunity. Many high class businesses have great content strategies for content marketing. Such businesses market and share their high quality content on various social media websites. This strategy exponentially increases their revenue and growth.
Content Marketing Increases Social Media Likes & Followings
Almost all the companies are now using social media but most of them fail to get likes or followings. The clear and the biggest reason behind this failure is their lack of professional content strategy for content marketing. Increasing social media likes, following, or fan base is almost completely dependent on social media content marketing strategy.
78% of the total customers prefer relationship with the continuous content providing organizations
Companies and organizations that work on home loans, business loans or mortgages face huge problems during email marketing, all their emails describing interest rates or auction schedule and schemes go to junk or spam folder. On the other hand, when the same information about loans, mortgages or auction is shared through blogs, it goes viral and many people show interest in it.
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