Guest Blogging – Defined:
Guest blogging is also known as guest posting. Guest blogging is a way of sharing blog-posts on different websites. There are multiple websites which accept guest blogposts. Why? The answer is simple; “Content Is The King” and websites need fresh and original content in order to stay on top of search engine rankings. On the contrary, writers and bloggers get exposure, recognition and genuine audience (read fan-base) by posting guest blogs on sites which receive heavy traffic. The key is to write guest post for a relevant website with the relevant topic. For instance, if someone wants to submit a guest blog for www.shafiqsiddiqui.com then it has to be about digital marketing, social media marketing tips and techniques, content writing tactics and branding etc.
The blogging site offers a back link to the guest bloggers’ website or social media profile(s), so that it shows the genuineness of the guest blogger. Guest blogging is an art and digital marketers need to understand and employ this art on frequent basis, to achieve their goals.
Guest Blogging as A Game Changer:
Apart from bloggers and budding writers, even startups and established companies can get benefit from guest blogging. It is like extending one’s market and reader-base. With the help of guest blogging, one can easily increase, and even multiply, the audience and website traffic of their website. A good and informative guest blog is always appreciated by readers and they want to explore more about the author, to read more from him/her. It has been observed that digital marketers and strategists emphasize on the guest blogging from the initial stage – to see positive results.
Benefits of Guest Blogging:
Guest blogging has a lot of benefits. Whether it is a business or an individual, everyone can get advantage from it. Following are a few distinguishing advantages of guest blogging:
Genuine Traffic:
Every blogger and business wants traffic on their website. Buying traffic isn’t fun for some, diverting real and organic traffic is challenging and satisfying for real marketers. The keyword is “relevant traffic”. Getting traffic is good but getting relevant traffic is amazing. As long as the guest post is of high quality, readers will turn into traffic. They will definitely love to visit on and off on your site to explore more about the relevant news and updates. For those, who want visitors to take action on their website should definitely engage in guest blogging, as the reader visiting your site after reading your guest post would definitely take action on your website.
Helps In Networking:
One of the most essential benefits of guest blogging is increased networking. Guest blogging helps in making new friends and new connections. There are high chances that influencers from the relevant field might connect with you after going through your guest blog. A guest post should be strong enough to attract high profile readers and professionals towards your website. This results in long term benefit.
Best Way of Link Building:
Businesses try a lot of tools and techniques to increase their link building and at times they are also penalized by silly mistakes, which they commit unknowingly. Guest blogging is a sure shot way to high quality link building. Apart from the relevant site and relevant topic, usage of relevant keywords is also very significant. Usually high quality blogs don’t provide back links in the content body but they give one or two back links in the author’s bio. Try to utilize the most and be creative when writing an author’s bio. It is recommended to post guest blogs on high PR websites, any site with PR 4 and plus is a good site to submit a blog post.
Magnifies Social Media Marketing:
With social media love buttons on every other blog, it becomes so easy to share a quality blogpost with friends and colleagues. Whether it’s Facebook, Twitter, LinkedIn, G+, StumbleUpon, Tumblr or Pinterest, not it’s so easy to share posts which are liked by the readers. This helps in magnified reach of a post giving the author a chance get recognition, extended audience and increased traffic on the website or social media profile.
Build Reliability:
Sharing a quality blog post on any website simply increases the reliability of the blogger. There are many readers and influencers who appreciate guest bloggers with great posts. This helps in building the reliability. With the help of guest blogging it becomes easier for a blogger to be known in good words by many individuals.
Advanced Blogging Skills:
With the passage of time and with multiple guest posts, there comes a point when a blogger starts to get skilled in posting on any kind of website. This is the time when every blog post by a blogger starts to get approved by the blogging sites. Such kinds of bloggers are like hot-cakes for organizations. Why? They can easily boost the outreach of any company.
Builds Brand Name – Like Nothing:
Writing a high quality guest blog is a great way to build brand image. There are some bloggers who emphasize on self branding as well, by guest blogging on high PR sites by posting very good and highly researched content. The best way to build a company’s or an individual’s brand name, without investing a single penny, is guest blogging. Make the most of it.
Helps In SEO:
Guest blogging also helps in search engine optimization. After all, well researched content with proper and relevant keywords is the real King. With the help of guest blogging, bloggers can easily use relevant keywords and divert the traffic to their desired websites. This is a great way of getting traffic as well as good search engine results.
I hope that these points would have made it a lot easier for my readers to understand all about guest blogging. If there are any points or significant facts which I have missed out, please share.
Keep adding your experience and practices by commenting and don’t forget to visit Shafiq Siddiqui’s website, like Facebook, join at LinkedIn and follow on Twitter.
