5 Digital Marketing Tactics To Learn From #TFPW15

Fashion Weeks are considered as the most stylish events – after all the entire fashion fraternity, fashion enthusiasts and brands collaborate together to display upcoming designs to the wide range of fashion crazy audience. In a country like Pakistan, talent it oozing in almost every other field but after witnessing the Telenor Fashion Pakistan Week 2015 (#TFPW15), I can say that the fashion industry of Pakistan will soon be witnessing a revolution.

Bank Al-Falah is a renowned name in banking and financial sector and it has introduced a window for aspiring and budding fashion designers to display their collection at the Telenor Fashion Pakistan Week 2015, where distinguished fashion designers like HSY, Sadaf Malaterre, Amir Adnan, Wardha Saleem, Deepak Perwani, Huma Adnan (Fnk Asia), Fahad Hussayn, Sanam Chaudhri, Sania Maskatiya, Zaheer Abbas, Nida Azwer, Zara Shahjahan, Inaaya, Shamaeel Ansari and Madiha Raza along with brands like Fifth Element, JafferJees, Levi’s, and Gul Ahmed etc. have displayed their finest fashion collection. The winner will receive an amount of half a million. Now that’s a great way to develop careers, entrepreneurs and economic growth in Pakistan. Isn’t it?

Telenor Fashion Pakistan Week 2015 teaches many things to digital marketers and social media growth hackers. That’s the beauty of this fashion event; it not only introduced new fashion collection but also managed to stay on top trending hashtags on Twitter for consecutive 4 days. How did it all happen? And how can you, as a digital marketer and growth hacker, be benefited by following what digital marketing fraternity did to make this event social media rage? Here are the answers:

Select A Wide Range Of Digital Marketing Influencers:

Over Twitter, Facebook, Google Plus and LinkedIn, you can easily find influencers, think tanks and digital marketing professionals who can help your trend in boosting. Here are a few bloggers, micro-bloggers and Twitterati who were part of the Telenor Fashion Pakistan Week 2015

Tweet, Retweet, Share, Blog and Start A Close-Knit Community:

In order to keep the event and hashtags trending over social media, it is important to keep tweeting and sharing those tweets with similar hashtags on your time-line. If you find any blog post on the same, just share it by adding relevant keywords and hashtags on social media groups, profiles and pages. Like this:

Start Dialogue Keeping Hashtags In Them:

To give a multiplier’s effect to your tweets, hashtags and trend; it is in best interest for the digital marketing team to engage dialogues over famous social media platforms like Twitter and Facebook – and always remember to incorporate relevant, specific and potentially catchy hashtags in every tweet and post. Like this:

Stuffing of Virtual Content or Perhaps “Selfies”

We all know that content is the King but very few actually understand that Virtual Content is the Emperor. So, follow the Emperor. Pictures speak a thousand words, so do Selfies. Engage friends, followers and fans with your Selfies and make them share, like and whatever. This improves engagement. Here are some from the even #TFPW15

By following all these pointers, it wouldn’t be difficult to generate a trend, that’s how #TFPW15 did it; here’s a look

Kudos to Mind Map Communications (Faisal Kapadia and Amena Aly Kamaal – founding directors)! The entire team has taken digital marketing in Pakistan and live streaming to another level.

Thanks to all who partnered and sponsored to make Telenor Fashion Pakistan Week 2015 a huge success (mentioned below)

Image Courtesy: Fashion Pakistan – Facebook / Twitter Fashion Pakistan (and all the Twitterati who are mentioned in this post)

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