Using email newsletter to promote products and services and to gain customers is really common these days. But the real question is, do recipients of these emails open them to discover what a company is offering them? If more than 50% of your emails are not opening by the recipients then you are certainly wasting your time and money.
Now there is a need to pay heed on your email newsletter strategy. Find out what percentage of people are opening your mails and calculate Email Open Rates. If you get lower email open rate, don’t be disappointed. We have 5 simple tricks that can enhance your email open rate instantly.
- Clear and Effective Subject Lines:
Your subject lines must be simple and precise. People usually ignore complicated and difficult to understand stuff as no one has time to waste on understanding unimportant advertisements. So, create simple subject lines that can describe your mail efficiently and encourage people to try your brand. You can choose the best subject lines by sending mails with different subject lines to same number of people and then analyse their responses.
- Determine Best Day For Mailing:
Have you ever thought that which day and time is more appropriate for sending emails? Different researches have revealed that people are usually more active on Tuesday and Thursday and at 2 to 6pm. It concludes that you should send more emails to the audience on these days and time.
- Valuable Content Must Be At Top:
It would be wise to put important content at the start of your email. This content should contain basic information about your offers and its worth. Good and alluring content at the top will persuade audience to read complete email and visit your site.
- Give Influential First Impression:
As we know that spammy and fake emails are really common these days, which makes people avoid emails from unknown senders. We need to give our emails a look of acquaintance so that people can trust us. For this we should give them a good first impression by sending emails with the name of company’s owner or manager.
- Avoid Spammy Words In Emails:
For increasing your email open rate, the delivery of your mails to the inbox of the audience is necessary. You can assure your delivery to the inbox by avoiding spammy words. If you don’t avoid them, spammy filter will send your mails to the spam Inbox.
Some common things that can make your mail spammy are:
- Bundant exclamation marks!!!!!!!!!!
- CAPITAL LETTERS SENTENCES
- Spammy phrases: Orders shipped by priority mail
- Sloppy HTML
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