Digital marketing world can learn a lot from the entire “ALS Ice Bucket Challenge” thing. We have recently seen countless celebrities participating in ALS i.e. “Amyotrophic Lateral Sclerosis” Ice Bucket Challenge to raise funds throughout the world to fight this disease (The ALS Association has, so far, grossed a total of 100 million US Dollars). As they say “the best is saved for the last”, recently the stunning and vivacious “selfie queen” Kim Kardashian also participated in ALS Ice Bucket Challenge on Ellen DeGeneres Show.
But what Digital Marketing Lessons are there for digital marketers to learn from all this? Discover the answer below:
Digital Marketing Is “Being In Discussions”, Forget How Prominent You Are
In order to improve your digital marketing skills, you should focus on Kim Karashian’s Ice Bucket Challenge video, with the help of which you will get Digital Marketing Lessons. She is already a known celebrity. Even then she decided to participate in much talked about challenge. So, this applies to brands and businesses too. Irrespective of how famous and known your business or brand is, your digital marketing team should never sit idle and keep finding ways to create buzz. This makes your brand appear in front of the eyes of your viewers and customers.
Keep Aiming For The Perfect Shot


Kim knew within seconds she would be all drenched, by her hostess Ellen, and her makeup (hard work of hours) would go a total mess but even then, she was ready to aim the perfect selfie-shot to share with her friends and fans online. From this one can learn Digital Marketing Lessons, i.e. Digital marketing professionals should also keep their aims high, irrespective of how things will turn into after facing the fierce competition in the market.
Master Your Skills For Best Results – No Matter What:

The first sentence which Kim said after Ellen emptied the ice water from the bucket over her head was
“I got a good one,”
Kim meant that she got one perfect selfie of hers. Wow! Quite a Selfie crazy Kim.
Digital Marketing Lessons that we learn here is be determinant.
Always Add Oomph Factor To Digital Marketing
Just like what Kim Kardashian did on Ellen DeGeneres Show, digital marketers should also do the same way. She added the oomph factor to the show by selecting an elegantly decent yet sexy outfit with revealing slit for her. Similarly, run your digital marketing programs in such a way that it looks thorough professional as well as has a dash of sexiness that is “attraction quotient” added to it. After all, we all appreciate something attractive, don’t we?
For any business, its digital marketing department should also be focused on only one thing and that is to perform nothing lesser than the best. Aren’t these the coolest Digital Marketing Lessons which one can learn from Kim?
Read another version of the same story at LinkedIn.
Keep adding your experience and practices by commenting and don’t forget to visit Shafiq Siddiqui’s website, like Facebook, join at LinkedIn and follow on Twitter.
Image Credits: Ellen TV





