Marketing and advertising are the key aspects to promote any brand. Businesses (brand managers particularly) follow marketing techniques to engage more audiences to turn them into consumers and customers. Carefully marketed services and products do create an impact on the buying decision of the target audience. In Pakistan, the trend of adopting advertising stunts and joining the bandwagon has escalated in the past few years. Whenever anything gets popular and famous over digital platforms brands try to adopt them and create advertisements based on the same themes – they can be social media posts, print ads, and DVCs/TVCs.
What Makes Brands Follow The Trends?
There is a trend that is currently followed by most of the brand managers, they get tempted by such buzz; they think that the element of virality can be acquired by following such practices. Most brand managers forget that there is a high probability that such stunts usually end up in bad taste, and the brand becomes the laughingstock. There’s a ‘sensible’ rule in marketing, don’t follow what everyone is following – be a trendsetter. It’s a huge failure for any brand to follow something that they cannot do justice with.
Why Brands Should Not Follow The Trends Or Be Very Careful If Doing So?
There comes a time, for the brand managers where they are stagnant, the thought processing is dim and at the bottom low, in such times temptations take them over. And we all know that many temptations lead you to paths that are hazardous for ones’ reputation. At the end of the day, the brand image is at stake. One should be very careful in adopting such practices and trends, even when taking bolder steps. Brands have their DNAs, they should ideally reflect when following such stunts. Jumping onto the bandwagon is not a smart move, mostly.
Brands Should Never Underestimate The Power Of Content
Content plays the most integral part in every aspect, whether it’s advertising or promotion. Mediocre content can destroy a brilliantly designed key visual and smartly written content can take a simple or very vanilla advertisement to unexpected heights. Many brands are seen following the trend of infusing the recently launched 5th season of Money Heist – forgetting whether the copy and design will do justice to the brand’s image. These posts are shared on many social media groups and platforms and they aren’t receiving a positive response in totality. Smart ad copies could have saved the image.
What Brands Should Do?
Before adopting any trend, be sure how it will uplift the brand’s image, and how it will add value to the brand. Will it offer a strong brand recall? Creative copies with captivating designs can win the attention and appreciation of the target audience. Ideas should be genuine rather than look forced. If it doesn’t excite you then don’t go for it.
