Cosmopolitan Café – Soft Launch In Karachi: What Startups Can Learn From It?

Karachi is a city of great business ideas and food lovers. Keeping these two in focus, Cosmopolitan Café recently organized a bloggers meetup on Sunday, January 18, 2015. The café is designed by a famous architect Naheed Mashooqullah. The interesting and eye-catchy thing about this calm and classy café is that it gives a mixed feeling of relaxed…

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5 Branding Lessons To Learn From Engro Pakistan’s IATC Campaign

On 10th January, 2015 Engro Pakistan launched their new campaign titled “I Am The Change” at The Patio in Karachi. The event included PR personnel, creative minds, bloggers, investors and corporate level professionals. The idea was encouraged and appreciated by each and every attendee. “It’s better to invest today for a prosperous tomorrow” said Naila…

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