Recently I have witnessed many Digital PR agencies contacting budding and experienced “Key Opinion Leaders” and Digital Marketing Professionals / Enthusiasts to promote and take forward digital marketing campaigns under the name of Charity aka CSR (Corporate Social Responsibility). Well, at first place, do you think these Digital agencies would waste their resource (time and money) in combining all the KOLs and Digital Marketing professionals just for the sake of charity and CSR? A business is established for Revenue – that’s the basic definition.
So, if you want to do a Charity based activity, do it on your account based on your efforts and front face. Why depend on others and show KPIs to the brand after the activities. Using the term KPIs here because a list of deliverables is usually shared with digital marketing gang to carry out the digital campaign. For them, it’s a digital campaign just like any other.
Don’t be a toy or puppet in the hands of those who use you or your talent/skills. You have the potential that’s why you are contacted at the first place. I am sharing this because I want digital marketers and digital marketing industry to become professional and mature in Pakistan. Rest is in your own hands, once you are taken for granted you’ll always be a free ride for others.
PS: Don’t be against charity or CSR, you must do it. But not by being be-fooled by those who want to save their pennies.
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