Isn’t music a language? It is a language that can surpass borders, creed, culture and words. But is music only for those who can listen to it? What about those who cannot? There are people who are suffering from hearing impairment; can they by no means enjoy music? Questions like this and many others cross human mind. Those who can hear properly can understand and enjoy the beauty concealed in music. Shouldn’t this beauty be explored by those who cannot hear? Keeping this very idea in close focus, Coke Studio has initiated a remarkable campaign; it is titled “Coke Studio for Deaf”.
Coca Cola has devised a couch which has multiple vibration engines along with the LED lights, which are synced with the sound of the music that is played. There’s an LED screen which helps people to witness the video playback. A magnificent LED system around the sofa helps in synchronizing the mood with lighting to uplift the experience visually.
Here’s Coke Studio For Deaf Experience:
This is really impressive step which is taken by Coca Cola. Now, people with hearing impairment will be able to feel and enjoy music. This step, Coke Studio for Deaf, needs to be appreciated by all. I wish all the best to the entire team behind it. As a matter of fact, Coke Studio for Deaf was hugely appreciated by people over social media, following are a few tweets from the launch day.
Doesn't it look great? #Cokestudio9 pic.twitter.com/ydfd6P528B
— Scheff (@shafiqulhasan81) July 30, 2016
Spotted @MuznaEbrahim at #CokeStudio9 #MuznaEbrahim pic.twitter.com/NiCHl3s09S
— Movie Shoovy ® (@Diffthinking2) July 30, 2016
Tehmina Khalid at the red carpet of Coke Studio for the deaf #cokestudio9 pic.twitter.com/JR2Q7DGper
— Abeer (@DMisHaram) July 30, 2016
What's #CokeStudio9 for the Deaf? We are about to see that 😉 pic.twitter.com/i9cOR2Sasu
— Hareem Deeba (@Hareem_Deeba) July 30, 2016
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