Content Strategist – The Easiest Ways To Find One
As demand for content writers continues to grow in cyber world, demand for content strategists is also increasing. Having good content on a website is an essential point to drive more traffic and to maintain reputation and standard of a website. As content marketing is not so old, we cannot find any degree or diploma program in it. Majority of great content strategists we have today, belong to various marketing or blogging backgrounds and they don’t own any degree in the content marketing but they use their knowledge in developing outstanding content marketing strategies – even I have a degree of MBA in Finance / Supply Chain Management.
If you are planning to hire a content strategist, the following tips are going to help you a lot:
1. Look for The Leaders:
The advancements in technology have made everything so easy and reachable. We can now search for content strategists online on various websites. We can even find out who are they following by exploring them on Twitter. In this way you can find out several best content strategists who have great influence on other strategists.
2. Essential Skills In a Content Strategist:
As we know that content marketing is the newest form of marketing, so, it’s unreasonable to waste so much time looking for a professional content strategist. Instead of looking for content strategist, just look for some skills that can make anyone a perfect content strategist like marketing automation, SEO knowledge, blogging, design, video production etc.
3. Consider The Crowd:
You can discover the list of dominant people relevant to any field by availing some sites on the internet which can generate social graph on any topic and give you most significant people associated with them. Such as ‘Little Bird’ can quickly give you a list of insiders associated with content strategy. You can also determine the rising insiders on it which can be hired by small companies or start-ups.
4. Quality Blogs Mean Good Blogger:
Blogging is so common these days but you can also find some blogs specifically for content marketing. Some renowned blogging sites include B2B Marketing Insider, Copyblogger, MarketingProfs, Content Marketing Institute etc. are famous and successful in attracting many guest bloggers. Guest bloggers are generally found more on the sites with best blogs and their blogs are published on these sites only if their blogs are unique and match that site’s standard. You can pick the best blogger from these websites.
5. Discover The Best Presenter:
If you are seeking for a presenter, one of the best places to search on is SlideShare. People often post their presentations on slideshare for guidance of others. You can see their creative skills and call them for interview. You can also search on the internet about the people invited to speak on different marketing events.
6. Join Content Marketing Groups:
Groups are the places where most people discuss things openly and often show their talent to their friends and competitors. You can join some of the popular groups and monitor activities of their members to find out the candidate with all the qualities you are looking for. You can also visit their professional profile on LinkedIn to be sure about your choice.
Keep adding your experience and practices by commenting and don’t forget to visit Shafiq Siddiqui’s website, like Facebook, join at LinkedIn and follow on Twitter.
