Over the years, working across diverse campaigns from fast-moving consumer brands to healthcare and social impact organizations, I’ve realized one truth that never fails: marketing doesn’t move on data alone; it moves on insights. You can have the best data dashboards, the most sophisticated analytics tools, and still miss the mark if you don’t pause…
As many of my connections are aware that I have recently moved to the US, in Michigan, I am applying for jobs right, left and center on relevant jobs. During these 4 months’ time, I have come across quite a few interesting and too good to be true job positions – sadly they are mostly…
Sharing knowledge is truly fulfilling. I remember starting my digital marketing journey back in 2008 when resources were scarce. Over time, I learned the basics of content writing, content marketing, and social media through YouTube and other online resources. Social Media Marketing Best Practices In recent years, I’ve been conducting training sessions on Digital Marketing,…
Little late in joining the bandwagon but better late than never. Unlocked the Power of TikTok for Businesses! I have recently completed the “TikTok for Business Creators” course by Selena Rezvani (she/her) on Birdify – LMSAFP account. As a digital marketing and communication strategist, staying ahead of trends is essential, and this course was a…
We all know that every brand needs a full-fledged digital marketing campaign for their products and services. It is very important to plan, execute and measure the results of any digital marketing campaign. After developing multiple digital campaigns for various organizations, I decided to brush up my skills and stop to look back at how…