Over the years, working across diverse campaigns from fast-moving consumer brands to healthcare and social impact organizations, I’ve realized one truth that never fails: marketing doesn’t move on data alone; it moves on insights. You can have the best data dashboards, the most sophisticated analytics tools, and still miss the mark if you don’t pause…
We all know that every brand needs a full-fledged digital marketing campaign for their products and services. It is very important to plan, execute and measure the results of any digital marketing campaign. After developing multiple digital campaigns for various organizations, I decided to brush up my skills and stop to look back at how…
Some brands know the nerve of their target audience and they focus on creating ads that engage their audience. As the India Vs Pakistan cricket match is very near, probably just 24 hours away, Digi Khata (A Digital Ledger Account Book App) has released its DVC titled #AbHogaHisaabBarabar. The DVC is an interesting dig on…
Marketing and advertising are the key aspects to promote any brand. Businesses (brand managers particularly) follow marketing techniques to engage more audiences to turn them into consumers and customers. Carefully marketed services and products do create an impact on the buying decision of the target audience. In Pakistan, the trend of adopting advertising stunts and joining…
A well thought and executed PR is a game-changer when it comes to brand image. Brands can turn the negative sentiments in to positive and lead up to believing in the brand. Everything is for sale; you should know the right price to pay for that. Well, this is so very true. A smart business-person…