Brands are craving for attention and for this they can go to any extreme, seriously. This might sound a bit funny but the term “brand” has lost its authenticity and repute. Today any Tom, Dick and Harry can come up with anything and start to call it a brand with a band of paid supporters…
Whether it is Indians or Pakistanis, we are all emotional maybe this is because we have a lot in common. Whether it’s talking style, thought processing or every selling things, we have almost the same approach. There is a slight difference in execution of things. The advertising industry of India is quite strong and they…
It feels great when you come across great TV commercials which enlighten you and make you feel proud, and make you realize someone is still doing a commendable job in making good TVCs. The latest TVC of TUC is one such TVC which is not only nicely written but aesthetically executed, finally highlighting the call…
Modern age advertising is thoughtful; concepts on which brands are working today are message oriented – that’s what we see in Blue Band’s new ad. Unilever is known for its huge portfolio and when it comes to TVCs and ads, Unilever has the most interesting ones, hands down. Recently, I came across an ad of…
It is unfortunate for Pakistan’s advertising world that current ads are not everlasting and lack that recall-able factor; unlike the tvcs which we used to have back in 8’s and 90’s. In the current scenario we are shown with TVCs which are either pulling the legs of competitor brands or copying Indian and Korean advertisements minus…