Ad making is a serious business that involves brainstorming of ideas, storyboarding, look and feel of the outcome, and last but not the least relevance to the target market. In Pakistan, the 70s and 80s ads were amongst the most original and easy to relate with. Most of them revolve around families, relationships, and real-life…
TVC By Nurpur Banks Big-Time On Creative Zing The essence of life lies in togetherness. Acts of happiness and kindness make life full of good memories and joyful moments. Today, in “Ads In Review“, I’ll review Nurpur’s ad. The latest TVC of Nurpur talks about numerous such sweet and cherishing moments yet it has no…
Ads In Review: Master Cola TVC With Shahid Afridi Beverage industry of Pakistan is very competitive but unfortunately gone are the days of 90’s and early 2000’s when we used to watch beverage (read: cola) TVCs which were not only loaded with the heartthrob celebrities but also backed with outstanding concepts and content. Today beverage…
Coca Cola and its team seem to have a fetish with chai and that revolves around having cups, which are technically needed to drink tea and coffee, but in Coca Cola’s new TVCs these cups are shown to drink Coke? What the actual eff! Coca Cola – Zalima TVC The new joke from the Zaalima…
It is unfortunate for Pakistan’s advertising world that current ads are not everlasting and lack that recall-able factor; unlike the tvcs which we used to have back in 8’s and 90’s. In the current scenario we are shown with TVCs which are either pulling the legs of competitor brands or copying Indian and Korean advertisements minus…