Pakistan is a country with unlimited talent in every field of profession. There are local and international businesses fighting neck to neck and enjoying a healthy competition with their respective share of market. It’s been a few years since I have been writing about acceptance of Digital Marketing (primarily talking about Social Media Marketing and Content Curation) in Pakistan’s business industry. Thankfully, over the past few years I have noticed a positive shift in the same. Businesses, which were considered to be less trendy, are now utilizing social media marketing the right way. The integration of digital marketing in Pakistan’s traditional businesses is worth appreciating.
Recently, Hashmi launched its official Twitter account i.e. @hashmisince1794. Hashmi is a brand that has been serving for the last 2 centuries.
A company serving for 2 centuries #PoraPakistanRahaHaiBol HashmiIspaghol
— Shafiq Ul Hasan (@shafiqulhasan81) August 23, 2015
The reputable brand has some amazing products which include Honey, Husk (Ispaghol – used for reducing cholesterol, fighting acidity and keeping oneself healthy), Kohl, Rose Water, Perfumes, Henna and Amla Oil etc. All these fall under eye care, health care and personal care. It’s amazing to see how a brand like Hashmi is focusing its attention towards penetrating in the digital world. The launch of Twitter handle by Hashmi is the very first step towards digitalizing the brand.
Ceo @hashmisince1794 at #PoraPakistanRahaHaiBol bloggers meetup pic.twitter.com/rm70Ye8Hrv
— Bizmaxtv (@BizmaXTV) August 23, 2015
A bloggers’ meet-up was organized in Karachi, Pakistan at Pranzo (city’s famous café) to launch the Twitter Account of Hashmi’s official account. CEO of Hashmi, Mr. Rashid Hashmi, attended the entire event and shared his vision to take the reliable brand to the next level through assimilating digital marketing, particularly Twitter marketing.
The event of Twitter handle launch of Hashmi trended over Twitter (with hashtag #PoraPakistanRahaHaiBol), which proves the power of social media enthusiasts, micro bloggers and bloggers of Pakistan are capable of taking a respectable brand to another level.
#Karachi Top Trends 1. #ThingsIWant 2. #RoDhandliLeagueRo 3. #PoraPakistanRahaHaiBol 23/08/15,10:50 pm PST
— TrendInsights (@TrendInsightspk) August 23, 2015
The launch also had a tweeting competition which was a fun activity and everyone got their fingers moving faster than usual to win the prize.
Winner
Runner Up
@hashmisince1794 2nd runner up @Diffthinking2 #PoraPakistanRahaHaiBol pic.twitter.com/WOkuResrgT
— Bizmaxtv (@BizmaXTV) August 23, 2015
Guests were given gift hampers from the company at the end of the event.
@hashmisince1794 Thankyou for the giveaways 🙂 pic.twitter.com/TT3tiHeuof
— Xainab Mobin (@zainabmobin) August 23, 2015
This is a great initiative and more businesses should follow the same strategy to vitalize their brands.
Highlights From Launch Of Hashmi Official Twitter Account:
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- Hashmi #PoraPakistanRahaHaiBol
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- Launch of Hashmi Official Twitter Account
Photo Credits: BizMaxTV & MediaMagick
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Great share. Please check your email.
It is very good start in Pakistani market to converge digital marketing with traditional style of marketing. Good move.
A CEO attending such launche himself now that’s something that needs to be highlighted, saithiya culture is changing i think.
My grandmother still uses Hashmi Surma, she thinks its one of the best. Let’s see if this brand can still make it to the next century of digital competitiveness. Anyway, good luck Hashmi
Weldon Shafiq..!!