Ramazan is a holy month and brands in Pakistan mostly come up with ad campaigns and television commercials that impart the message of harmony, sacrifice and emotional connection with creative zing. Surf Excel is one of the brands that never fail to impress its audience by coming up with ads that offer subliminal message, and they mostly serve the purpose. A few days ago, Surf Excel released its latest TV commercial with the theme of #EkMukammalJahan . The TVC highlights a very beautiful concept that has the tendency to change the world for the better.
The tvc of Surf Excel revolves around two elements of our society that need care, support, love and tenderness i.e. orphanages and old age homes. The smallest deeds that are shown and executed in the TVC are cute, sweet and free from all pretensions. Whether it’s about kids or seniors, the TVC captures the emotions remarkably, making the final message impactful that the TVC tries to communicate.
Watching A Powerhouse of talent and famous Mirza Sb. from Mirza And Sons (Munawwer Saeed) expressing through his eyes more than words can ever say makes the TVC of Surf Excel #EkMukammalJahan worth a watch. The veteran oozes emotions and expressions in every frame he is featured in.
The message of the TVC is heartening and it can bring a very positive change in society. Imagine letting them all love together aged people from old age homes and kids from orphanages together. A happy family will be the outcome of such a step.
All in all, one can easily count it as impressive work by the team of Surf Excel and the agency that came up with the idea to execute this TVC. Such ads make you feel good, translate the theme of the campaign rightly and keep the target audience emotionally connected. It is one of the better ads that released in 2021, undoubtedly.
