Creative ads never fail to impress me. For any advertising industry, thoughtful, creative, and emotionally loaded advertisements are significant. Television commercials (TVCs) and Digital Video Commercials (DVCs) have the power to communicate the brands’ message by hitting the bull’s eye. In Pakistan, we witness very few ads that are created with close focus, creative, and in-depth angles to go with the brand’s vision and message that it wants to communicate for the products or services. When any advertisement that airs on TV or is shared on social media assets of the brands, one cannot hold back and appreciate the efforts by the entire team behind the brand. Similarly, one of such ads is Mitchell’s Fruit Farms’. The newly released TVC of Mitchell’s Fruit Farms is a brilliant example of understanding the clients’ needs, essence, and vision that it follows.
TVC – Mitchell’s Fruit Farms
The TVC of Mitchell’s highlights the most innocent yet very inquisitive segment of the society i.e. kids. There are thousands of thoughts in a kid’s mind and the way the TVC has executed it fully justifies the concept of growth, nourishment and strength; all the things that Mitchell’s Fruit Farms offers to its target market.
Content/ Script – On Point
As a parent, everyone will easily relate to almost all the questions that are asked through kids in the TVC. Some questions are just a result of curiosity and others are quite thoughtful. As adults, we at times don’t know how to respond to those questions that kids, nowadays, ask. The copy of the TVC is written impeccably. The winning streak of any TVC is its language and script and this TVC has the best of both.
Products Display At Its Best
The TVC of Mitchell’s displays all the products in different frames and the beauty of every frame is that it is telling a story to relate with. That’s one amazing angle of showcasing every product with a separate and standalone storyline.
Over All Execution Of Mitchell’s Fruit Farms
The overall packaging, colors palate and emotions that are shown in the TVC are brilliant. The narration is effective enough to bring back nostalgic moments (for instance Jubilee times). The agency that made the TVC of Mitchell’s Fruit Farms deserves a pat on the back. Ditto for the brand team for coming up with a theme that unabashedly displays the brand, products and logos but don’t look odd or bad in any frame. That’s a smart way of flaunting the brand.
Final Verdict:
The TVC of Mitchell’s Fruit Farms is very well made. It extracts and showcases all the elements of the brand with panache and brings a smile to everyone’s face. The emotional touch, for which every ad-guru keeps preaching, can be easily found in this TVC. Two thumbs up for the entire team of Mitchell’s Fruit Farms.
