Interwood Kitchens: Natural, modest and Humble Execution
Thematic ads are very interesting. They give you an absolute idea about what the product be like and what to expect from it – in terms of brand-image. Most marketers studied the case study on Revlon that it doesn’t sell the product but an image i.e. a persona. It feels great when brands follow on brands’ personality and aura. Interwood is a known name worldwide and recently for Pakistan’s market, it has launched a new range of Kitchen Designs. Interwood Kitchens offers a sophisticated cooking experience for households. The DVC of Interwood Kitchens recently launched and it is a delight to watch for those who appreciate the attention to the detailing and characters’ insights in the advertisement.
Interwood Kitchens DVC
The DVC of Interwood Kitchens showcases the finest detail possible, from urbane kitchen cabinets to the push-to-open drawers, and use of matt, wooden, lacquer finishes. The DVC highlights the comfort and style that a person enjoys in the kitchen that is designed by Interwood. After watching the DVC, one can easily identify that the entire emphasis of the advertisement is on the expediency and power of one simple push along with the stylish designs and classy touches. Being stylish yet simple is what Interwood Kitchens’ new digital video commercial is all about.
After depicting an image that best defines Interwood Kitchens, the video commercial focuses on the tagline that is
“Aapka Dream Kitchen…
Ab Dream Nahin”
i.e. (Your Dream Kitchen, Is No More A Dream)
Beautifully bringing the girl out of her dreamy sequence by her husband tells the impact any customer would have on them. That is the reality, most women can relate with. Reactions by both the models are cute and fit to the situation that is depicted. Out and out an unpretentious, modest and simple execution. That’s the beauty of this advertisement.
