Interwood Kitchens: Natural, modest and Humble Execution Thematic ads are very interesting. They give you an absolute idea about what the product be like and what to expect from it – in terms of brand-image. Most marketers studied the case study on Revlon that it doesn’t sell the product but an image i.e. a persona…
Ads In Review: Master Cola TVC With Shahid Afridi Beverage industry of Pakistan is very competitive but unfortunately gone are the days of 90’s and early 2000’s when we used to watch beverage (read: cola) TVCs which were not only loaded with the heartthrob celebrities but also backed with outstanding concepts and content. Today beverage…
Brands are craving for attention and for this they can go to any extreme, seriously. This might sound a bit funny but the term “brand” has lost its authenticity and repute. Today any Tom, Dick and Harry can come up with anything and start to call it a brand with a band of paid supporters…
MountainDew is a definite game changer in the beverage industry of Pakistan. The brand is competing on front foot with other brands and making its niche stronger with every passing day. People associate Mountain Dew with daring devils and youngsters who have the power to embrace challenges. Slogans like, Dew Na Kia Toh Kia Jiya?…